Sunday, March 22, 2009

Increase how well the Ads pay

Your option will be limited with an established sites because you have to keep web pages relevant to the site theme, but you can create new sites to cater to more expensive keywords. You can do this by going to Google AdWords and see what advertiser are paying per click (you do not have to sign up to do this). For example, these are some words and recommended bid:
  • Well, you get the idea.
    • $1.56 - "webmaster"
    • $20.00 - "web hosting" WOW!!!
    • $0.62 - "forums"
  • Create web pages relevant to your site, but optimized to the selected keywords.
  • Avoid the use of low paying words that may confuse Google AdSense.

I hope this basic tutorial will give you a good foundation and allows you to become a more successful advertisment publish, that is, to make more money with Google AdSense.

Increase your web site traffic

There are many techniques to increase your web site traffic. I will list a few techniques here:

  • Improve your search engine ranking. Basically, you get more traffic as your site get closer to the top (of any list including search engine result page)
  • Add your site to directories. They are great way to build link popularity, as well as, get your site indexed in search engines.
  • Add your site to search engines (not needed if you already did above)
  • Advertise your site through other means
  • Etc.

Make More Money with Google AdSense

Like any Google AdSense Publisher, you will want to increase your Google AdSense revenue. Your Google AdSense revenue depends on 3 factors:

(1) the number of visitors to your site,

(2) the number of visitor that clicks on the ads (Click Through Rate, or CTR), and

(3) how well the ads pay (Cost Per Click, CPC). Get anyone of these factor to go up and you will earn more money from Google AdSense !

Google AdSense Revenue = Traffic x CTR x CPC

Fortunately you can control all of these variables.